Chain Management – Represent brands at chain level and secure authorizations.
Sales Training – Offer customized training for sales representatives.
Sales Support – Determine optimal mix of merchandising support materials.
Retailer Relationships – Provide proper introductions to key retailers.
Measure and Track – Create customized sales reports.
Government Affairs – Update manufacturer on state level government issues.
Cross-Merchandising – Explore relevant partnerships.
Category Management – Create shelf set and display strategy.
Pricing Strategy – Develop optimal price recommendations.
Sales Incentives – Design programs to increase focus and selling priorities.
Competitive Analysis – Assess competitive threats and address opportunities.