Sales

Chain Management – Represent brands at chain level and secure authorizations.

Sales Training – Offer customized training for sales representatives.

Sales Support – Determine optimal mix of merchandising support materials.

Retailer Relationships – Provide proper introductions to key retailers.

Measure and Track – Create customized sales reports.

Government Affairs – Update manufacturer on state level government issues.

Cross-Merchandising – Explore relevant partnerships.

Category Management – Create shelf set and display strategy.

Pricing Strategy – Develop optimal price recommendations.

Sales Incentives – Design programs to increase focus and selling priorities.

Competitive Analysis – Assess competitive threats and address opportunities.

Marketing

Brand Building – Develop and recommend brand platform and positioning.

Marketing – Support strategy and execution of marketing plans.

Labels/Packaging – Advise on all labeling and packaging requirements.

Marketing Research – Conduct research and advise on marketing strategy.

Point-of-Sale – Develop paper and permanent point-of-sale items.

On and Off-Premise Promotions – Design and execute promotional programs.

Special Events – Participate in targeted special events.

Sponsorships – Secure relevant sponsorships to generate awareness.

Media Plans – Assist in strategy and placement for TV, Radio, Print, Out-of-Home and other advertising opportunities

Public Relations – Develop PR plans and attract media coverage.